- At stand C17, hall 12, seven product areas built for different product categories, to showcase the ergonomics, versatility and modularity of the solutions that Cefla Shopfitting offers to large-scale general and specialised retailers, based on the concept of “A New Experience”.
- Innovation and technology are the key words for a personalised experience.
- At the centre are Lucifero’s lighting systems, designed based on retailers’ requests.
Click here to download the Cefla Shopfitting press kit at Euroshop 2020: http://bit.ly/cefla-press-room
IMOLA, 16 February 2020. Cefla Shopfitting is present at Euroshop, the world’s most important trade fair for the retail sector, which takes place from 16 to 20 February in Düsseldorf, Germany. In a space of over 500 m2, at stand C17 in hall 12, the designers from the Cefla Retail Design team have created seven sales areas based on the concept “You make me feel”, with attention to even the smallest details. The common design theme is the ergonomics, versatility and modularity of Cefla solutions for an attractive and personalised sales outlet.
“Managing, Creativity and Innovation are the key words that have led us to seek increasingly personalised and flexible solutions to meet the needs of the market, in a continuous search for creativity and timeliness in the renewal of store layouts,” commented Giuseppe Marcante, Managing Director of Cefla Shopfitting. “During our 70-year history,” he continued, “we have faced many market changes and adapted to the developments that have transformed final consumer habits. Thanks to studies on the latest innovations in the sector and constant contact with the market, we are able to combine innovation, ergonomics and functionality, offering modular and multi-offer shelving. We also develop complete Retail Design projects, display concepts and industrialised shopfitting solutions for all OLSRT-specialty retailing sectors. Cefla Shopfitting is now a market reference point, thanks to our ability to share the goals of those who choose us.”
The perimeter and display areas of the Cefla Shopfitting stand feature the 3×3 modular system, presented as a prototype in the last edition of Euroshop and now fully industrialised. The system allows dynamic design of all solution and personalisation requirements.
Customers and designers have the support of a virtual configurator, in operation at the Cefla stand, which gives the Retailer a 3D view of the sales outlet, for “live” creation of their tailor-made projects.
“The user experience has become our main driver,” continues Giuseppe Marcante. “It guides us in the design and construction stages, as well as in the offer of proposals to ensure wellbeing and a high quality of life in the sales outlet, so that customers spend as much time there as possible.” The Cefla Shopfitting stand at Euroshop offers visitors a reconstruction of seven different product areas, designed according to the concept “You make me feel”, with the aim of personalising the customer experience as much as possible. The sales areas, recreated by Cefla Shopfitting to provide visitors with various different in-store experiences, are the bread section (You make me feel Genuine), fruit and vegetables (You make me feel Natural), wine (You make me feel Exclusive), pharmacy (You make me feel Healthy), wellness and make-up shop-in-shop (You make me feel Gorgeous), and checkout counters and food court (You make me feel Lush).
In the creation of the stands, great attention has been paid to the lighting, developed together with Lucifero’s (a Cefla group company specialised in the design and manufacture of lighting fixtures) to offer visitors an stimulating tour that puts them at the centre of the shopping experience.
“We are increasingly attentive to the concepts of innovation and technology. We aim at designing personalised products able to meet the individual needs of our customers in terms of wellbeing. Our lighting solutions give central importance to the individual and quality of life, with a Human Centric Lighting approach and attention to green spaces in indoor areas.
The individual’s experience of wellbeing has become a driver that guides us in the development of our solutions in terms of improvement,” points out Alessandro Pasini, Managing Director of the Lucifero’s brand.
Finally, an important place among Cefla’s creations is reserved for the Grow Unit, the high-tech “showcase-cabinet” designed for indoor cultivation of microgreens, through a system of irrigation and LED lamps born from the know-how of C-LED, a Cefla group company.
Press office for Cefla S.C. is edited by Rizomedia
Tel. 051 19987131, fax 0511998559, redazione@rizomedia.com
Key Account Communication Cefla Shopfitting Angela Fauzzi – angela.fauzzi@cefla.it
About us:
Cefla is a multi-business Italian group, founded in 1932 in Imola (Bologna) where it has its head offices and several manufacturing facilities. The Group does business all over the world and has some thirty facilities (about half of which engage in manufacturing) in numerous countries. Cefla operates in five specific business areas: Cefla Engineering (plant engineering in the civil, industrial and energy sectors), Cefla Shopfitting (shop equipment and personalised solutions for retail outlets); Cefla Finishing (machines and complete plants for coating and finishing); Cefla Medical Equipment (technology for the dental and medical sectors); Cefla Lighting (innovative technology for the lighting industry). www.cefla.com
