Click here to download a picture of Giuseppe Marcante and the press release in English and German version, in pdf and doc
IMOLA (Italy), 2020 January 23. Ergonomics, multi-proposal solutions and modularity – all to ensure a unique shopping experience for the consumer – will be the underlying themes at the Cefla Shopfitting stand at this coming edition of Euroshop, to be held in Düsseldorf from 16 to 20 February 2020. Indeed, everything on the Cefla stand will focus on the consumer experience and the capacity to create involving, personalised retail projects.
Exhibiting in Hall 12, on stand 12C17, Cefla Shopfitting will be showcasing a unique blend of design, innovation and service. This over-500 m2 stand will host authentic sales and experience areas, all organised down to the last detail by Cefla’s Retail Design team (whose designers developed the stand concept in-house and will be following the project closely until it opens).
A great deal of work has gone into the lighting, developed together with Lucifero’s (the Cefla Group company that specialises in the design and manufacture of architectural lighting fixtures) to make the visitor experience as pleasurable as it is practical.
The stand perimeter and display areas have been set up using the modular 3×3 system, the industrialisation of which was completed following its presentation at Euroshop 2017.The adopted solution has been put together with the aid of a product configurator that provides a dynamic, 3D representation of the retail outlet.
“During our 70-year-long history”, says Giuseppe Marcante, Managing Director of Cefla Shopfitting, “we’ve faced many market changes and adapted to the developments that have transformed final consumer habits. Today, we offer the market a modular, multi-proposal, sustainable and recyclable shelving system. We develop complete Retail Design projects, creating display concepts and industrialised shopfitting solutions for all OLSRT-specialty retailing sectors.For us, the experience concept is a key driver. It leads us to create Retail Design projects and solutions that ensure customers enjoy in-store well-being and quality of life, encouraging them to extend their stay in the outlet.
Managing, Creativity and Innovation: Three keywords that take us in the direction of ever-more personalised, flexible solutions capable of responding to the needs of a market that is constantly on the look-out for fast, personalised layout renewals – Marcante explains -. Thanks to continuous, in-depth market research, we’re able to combine innovation, ergonomics and practicality but without losing sight of a tradition that has always allowed us to develop systems that align perfectly with demand.
Unmatched skills mean we can provide our customers with close support right from the design stage to create stores where the consumer feels truly at ease”.